Kulture: Deal With It Album Review

Phyno Returns With An Inferno

Phyno is back to disrupt the Hip-hop sphere with this contemporary album that touches various topics. I’ve always been a fan of Phyno since the days of “GhostMode”, which he featured Olamide back in 2012. The song changed the direction of Hip-Hop in Nigeria with the raw bareness and nature of the beat. Darn!!! 7 years later, that beat is still fire. Phyno grew to the top of his game with his No Guts, No Glory and The Playmaker Albums; those were the days of good music from Phyno, a rapper, a producer and an artiste. Slowly, he forgot his roots, rap music, decided to lean towards singing and not just that, the contents of these songs didn’t cut it at all.

It’s fair to say his backsliding was as a result of his mingling with Olamide much longer than he was meant to; musically, I believe he wasn’t supposed to stretch his relationship with Olamide, and the Two Kings album wasn’t meant to exist. Phyno remains an amazing songwriter and rapper; the way he syncs with the beat by tattooing his flows right on it, and makes it feel so wrong fixing the vocals on another beat. He was in a lane of his own.

He had 13 features on the 21-track album and 11 solo tracks. Features ranged from A-Listers like Davido, Olamide, Falz, and Don Jazzy, to other stars such as Teni, Runtown, Zoro so on, so forth.

How To Open An Album

This has to be the best Album opener I’ve heard for a while in the Nigerian Hip-Hop community. M.I. Abaga used to have this covered until The Chairman album. Phyno’s flows on “Deal With It” were consistent and he really has stepped up his breath game as well. It is worthy to note that the beat itself was eargasmic; who came up with that museum worthy beat. Sadly, I don’t speak Igbo, so I couldn’t follow what he was saying, but one has to appreciate the way he chopped his way through the beat because it was Glorious. This song prepared my mind properly for what was to come of the 21-track album.

The Return of The Stage Fright

It’s been a while Phenom blessed my ears with his lyrics. Phenom is one of the most underrated rappers in Nigeria. He has everything it takes to be a GOAT but he’s had tough luck all through his career; could be his village people, who knows? His punchlines are nobody’s mate, his wordplays are out of this world, and his source for these goldmines isn’t born of flesh. Phenom wowed me completely on M.I Abaga‘s Illegal Music 2 on the “6 Foot” track.

Phenom was definitely the trump card on “Get The Info” as he added spice to it, and somehow, Falz somewhat didn’t carry the same energy on the song. It reminded me of Falz‘s “Bahd Baddo Baddest” featuring Olamide & Davido, and Olamide was the weak link in that song. “Get The Info” talked about the Corruption, looting and abuse of power going on in the country. The beat was interesting; a mixture of 1990’s and mid 2000’s combination, giving it a kind of 50 Cent/G-Unit kind of vibe.

The Weak Link

Well, every project must have a weak link, and for me, “Blessing” featuring Olamide & Don Jazzy is the weak link of the album. Don’t get me wrong, it’s not a bad or terrible song, rather it was more of a cliché of the normal Phyno-Olamide collaboration. Honestly, I was expecting something epic like the “Ghostmode” collaborations, but lo and behold, another version of “Fada Fada.” Oh well, we make do with what we get.

Outside of this track, the album wasn’t entirely bad and if I am to rate it over 10, it would be pushing 7-7.8/10.

Ladies and Gentlemen, the Phyno we fell in love with is back.

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